LRV8

LRV8 is the Sky Bar located on the eighth floor of the Hilton Garden Inn in Peterborough. The stakeholders approached me to develop the brand from the ground up. They wanted a complete identity that felt high end, modern and aligned with the premium atmosphere of the rooftop venue.

The team requested a logo, a refined visual identity system, social media assets, a variety of menus, business cards and styling for a new website. Their goal was to create a brand that felt elegant and sophisticated, matching the interior design and guest experience of the Sky Bar.

The logo centres around the number 8 placed inside a circle. This was inspired by lift floor indicator lights and reflects the bar’s elevated location. The circular frame provides a clean architectural feel and the bold 8 creates a strong and memorable mark that works across digital and print applications.

The visual system combines a deep and neutral colour palette, clean typography and simple circular motifs that echo the logo. The identity was designed to feel premium, calm and minimal so it complements the ambience of the Sky Bar.

For social media, I developed a set of templates that allow the venue to promote events, new menu items, and atmospheric photography while maintaining visual consistency. These templates strike a balance between editorial elegance and accessible communication.

The website design mirrors the brand’s sophistication, using spacious layouts, subtle animations, and sharply presented imagery to convey the Sky Bar experience before a guest even arrives.

The final LRV8 identity provides a confident and luxurious brand presence. The logo, menus, digital assets and collateral all work together to express the elevated feel of the Sky Bar and create a unified guest experience.